Now that most of us are officially mobile-first internet users, how is the mobile advertising industry responding? According to eMarketer, in 2018 68% of digital media time was spent on mobile, 4% up from the previous year, largely driven by smartphone app usage (consumers spend 90% of their time on smartphones in apps, according to eMarketer’). It’s no surprise then that mobile advertising spend has soared. The latest figures from IAB US show that in 2019, mobile ad spend grew by 38% (from the previous year) to reach a whopping $100 billion.
Mobile advertising can include anything from video ads and mobile website display to in-app ads. The very nature of mobile (as a personal device) calls for a personalised approach with precisely targeted advertising campaigns for the best return on investment. And, a number of mobile advertising companies have emerged to support this trend.
According to 2016 IAB UK study, 66% of marketers believe location-based advertising is the most exciting mobile opportunity. Advertisers can now personalise their messages to people, in real time, based on their current location. This is why in-app advertising works so well.
This article comes from businessofapps edit released