While smartphone ownership alone makes mobile advertising worth investing in, social media lends even more credence to the business practice. Simply put, a lot of people engage in social media these days. Facebook alone reports that 2.07 billion people are active each month on their social network. If you look at all social media sites combined, studies have shown that 30 percent of the time spent online by an average user is spent on social media activities. That offers up a lot of potential for advertisers.
So, how much of that social networking is done on mobile devices?Mobile AdvertisingMobile Advertising
According to a study by Social Media Today, 60 percent of all social media activity happens on mobile devices. Furthermore, people are far more likely to “share” social media posts from their phones than on a desktop computer. One social media platform that really backs up that claim is Pinterest, who reports that as much as 75 percent of its posts are made from a mobile device.
Perhaps what makes mobile advertising and social media such a winning combination is that it offers a better return on investment than traditional practices like banner ads. Double Click, Google’s advertising entity, has reported that mobile ads on social networks have more than a 1 percent click-through rate, while traditional display ads only have a click-through rate of 0.05 percent.
One last benefit of combining mobile advertising and social media to consider is how effective native advertising is when the two are paired. Simply put, a native ad is one that appears in the same editorial format as whatever content you happen to be viewing at the time. Folks using mobile devices want their experience to be as streamlined as possible, especially when it comes to advertising.
Social media platforms make an excellent venue for native advertising because the ads are so easily integrated into mobile news feeds. Add to that how easy it is to share information on mobile devices and you can see why native ads and mobile social networking is such a powerhouse combination.
This article comes from visme edit released