Broadly, mobile advertising is a way for marketers to reach consumers on mobile devices with information about their products or services. That text you got from a department store? Mobile advertising. An ad you saw while reading the news? Mobile advertising. What about that new product you spotted while playing your favorite mobile game? Yep, you guessed it: mobile advertising.
Mobile advertising incorporates a variety of strategies including:
Text messages: Sometimes called SMS (or Short Message Service) messaging, these are ads received through the text message function of a smartphone. They can be text or image-based.
Banner ads: You’re used to seeing ads on websites on your laptop computer, but these embedded images advertising different brands also show up on mobile websites.
Ads in mobile applications or games: Smartphone applications are those programs you download from an app store. They range from tools that make you more productive to ones that entertain you, like games or shopping apps.