Moving billboards stand still and require the audience pass and notice them. Mobile advertising moves. A truck with a message can go anywhere. With 16 million visual impressions in a year per truck and 600 visual impressions for every mile driven per truck, On the Move sees this as a coup for their advertisers. With ever increasing stringent demands by architectural committees on outdoor signs and moving billboards, mobile advertising has become a welcome alternative in outdoor advertising.
The increased visibility of a moving billboard on a truck could create awareness and new business for him, it should be able to do it for other self-storage facility companies, as well. The result was that On the Move got, well, on the move.
In addition to self-storage centers, the other major target market is real estate. “It’s the same situation as with self-storage: people need a truck to move stuff, the real estate agent can offer a truck to clients as a value-added service. He doesn’t even need to charge them for using it. Besides the good will generated by the loan of the truck, that vehicle is traveling back and forth with the agent’s face and contact numbers all over it. It’s no exaggeration that thousands of people are going to see it. Rental stores and apartments are segments that represent additional opportunities for such moving billboards. If you need a truck, whether for you own business or as a service you offer to your customers, why not put it to double use to advertise your business? The cost over the course of the lease is minimal, and the results more than pay for themselves.
This article comes from industrytoday edit released