- Visibility
Moving billboards are placed strategically along major thoroughfares and highways, thus, increasing the possibilities of being seen by a great number of consumers all throughout the day. Given the number of commuters and drivers on the road, this advertising medium is effective in catching the attention of the target audience. Moreover, these people usually take the same routes every day. Having said this, seeing a moving billboard repeatedly contributes to consumer recall.
- Access to Targeted Audience
Since moving billboards can be placed in areas chosen by advertisers or companies, it will be easier for these companies to reach a particular or specific consumer group they sell their services and products to. Say, a product is targeted to farmers or people living in the countryside. Moving billboards can be positioned along the route where prospective consumers drive by or pass by regularly, like in highways.
- Audience Conversion
The strategic location and unique design of moving billboards are instrumental to making sales and converting an audience into an instant customer. If a person driving by sees the moving billboard and suddenly realizes the need to buy the advertised product, it will be easier for him or her to drive to the nearest establishment offering that product. Also, it can be increase sales since anyone can just go online after seeing the website on the moving billboard.