Moving Billboard is Less expensive than static billboards
Digital billboards may be less expensive than static billboards, depending on the location and vendor. They also provide more creative options.
For example, digital billboards allow for video, live streams, and other forms of content. Some companies like Porsche have used digital billboards to make their car recognition campaigns more creative and interesting for their target audience.
Static billboards are also cheaper to place because the costs are standardized and installation is routine. Unlike digital billboards, static billboards are more cost-effective in the long run, as they can remain up all year without damaging the environment.
More effective than TV commercials
Moving billboards are a great way to get your message in front of a large audience in a short amount of time. They can be strategically placed around the city and are also effective at targeting specific areas.
They also have a high recall rate; even the best TV commercials cannot match this. According to one study, a moving billboard ad had a 97% recall rate and increased sales by 107%.
Another way moving billboards outperform TV commercials is that they allow for more targeted advertising. For example, a company can target a moving billboard in an area with a high concentration of senior citizens. By targeting this way, the ad will reach only those who are interested in what the company is offering.
More affordable than radio commercials
Radio commercials are a good option for local business owners who want to attract a broad audience. However, radio spots can be expensive and often vary depending on the number of listeners.
This means that ads during the morning commute and the evening rush will cost more than those played at other times. Additionally, the cost of radio advertising will be higher in large cities than in small towns. In such situations, moving billboards can be a good alternative to radio ads.
Moving billboards are cheaper than radio ads in most cases. For small businesses, radio advertising can be very expensive, costing several hundred dollars per week in small towns, and even thousands of dollars in large cities. In addition, radio advertising requires voice talent and copywriting, both of which can add up quickly.
More versatile than static billboards advertising
A moving billboard is an excellent option for businesses that wish to reach out to a wider audience. These portable billboards can be placed on nearly any surface and are visible to all types of people. This type of advertising is more flexible and more affordable than static billboards. Moving billboards also offer the added benefit of being able to display dynamic visuals.