Market size growth
According to the April 2025 report of Glonhui, the global mobile LED trailer market has reached a certain amount in 2024, and it is expected that the global mobile LED trailer market will reach more by 2030. The estimated annual compound growth rate of the market during the forecast period is a certain proportion.
Expand application fields
1. Commercial Advertising: LED mobile screen trailers can navigate through the city's streets and alleys, actively delivering ad messages to more potential customers, achieving "where there are people, there is advertising." Their dynamic display effect can better capture audience attention, enhancing the effectiveness and impact of ad dissemination, thus bringing higher return on investment for advertisers. For example, before a new product launch, product introduction videos can be played in rotation throughout the city to build momentum for the event.
2. Sports events: In sports events, LED mobile screen trailers can play game scenes and player introductions, etc., to enhance the audience's viewing experience, and at the same time, provide a broader publicity platform for event sponsors to enhance the commercial value of the event.
3. Concert: As the background of the stage, it shows wonderful performance scenes and creates a stunning visual effect, which adds luster to the concert and improves the audience's viewing experience, thus attracting more audiences and commercial cooperation.
4. Public welfare activities: With its unique display effect and high mobility, it can become a powerful tool to spread the concept of public welfare, attract more people to participate in public welfare undertakings, and enhance the attention and influence of public welfare activities.
Industry technology upgrading and innovation
Intelligent control system: Equipped with more advanced intelligent control system, remote control and real-time update of advertising content can be realized, so that advertisers can adjust their advertising strategies more flexibly and respond to the changes in market demand in time.
Energy saving technology: Adopt energy saving technology to reduce energy consumption and improve environmental protection performance, which can not only reduce operating costs, but also meet the social requirements for environmental protection, so that LED mobile screen trailer is more competitive in the market.
Internet integration: Combined with the mobile Internet, through interactive scanning code, online traffic diversion and other ways, the participation and interactivity of advertising are enhanced, bringing more marketing opportunities for advertisers, and further improving the effect of advertising and brand influence.
Market growth trend and increased competition
1. Demand growth: With the acceleration of digital transformation in the outdoor advertising industry and the increasing market demand for flexibility, precision and innovation of advertising, LED mobile screen trailer, as a new type of digital outdoor advertising carrier, shows a rapid growth trend in market demand.
2. Intensified Competition: The expansion of the market size has attracted numerous companies, making competition increasingly fierce. Companies need to continuously improve product quality, technological innovation capabilities, and service levels to stand out in the competition. This will further drive the development and market prosperity of the LED mobile screen trailer industry.
Meet the needs of advertisers for precision marketing
1. Mass communication: Advertisers can flexibly arrange the driving route and time of LED mobile screen trailer according to different publicity needs, accurately locate the target audience, realize mass communication, avoid waste of advertising resources, and improve the cost performance of advertising.
2. Real-time interaction: Through intelligent control system and Internet technology, LED mobile screen trailer can realize real-time interaction with the audience, such as scanning code to participate in activities, online voting, etc., to enhance the audience's sense of participation and experience, improve the advertising communication effect and brand loyalty.
Policy support and market opportunities
1. Policy promotion: The government's regulation and guidance of the outdoor advertising industry, as well as the support for the application of digital, intelligent and other new technologies, has provided a good policy environment for the development of LED mobile screen trailers, which is conducive to promoting its wide application in the field of outdoor advertising.
2. Market Opportunities: With the acceleration of urbanization and the improvement of consumption levels, the outdoor advertising market continues to grow, providing a broad market space for LED mobile screen trailers. At the same time, the hosting of various large-scale events, competitions, and exhibitions also creates more application opportunities for LED mobile screen trailers.
