What is mobile led advertising?

Advertising which uses the internet as a medium is termed mobile led advertising. Digital marketing can be categorised into Display Ads, Social Media Ads, Video Ads, Email Marketing etc. Nowadays, instead of using the conventional billboard to display an ad, the industry is moving towards digital billboards which are computer-controlled electronic displays with technological capabilities that are taking out-of-home advertising to a new level.

Why mobile led advertising?

• Mobile led advertising drives sales and brands experience a return of investment.
• It is key to driving premium perception and motivate the customers to purchase the goods that are being displayed.
• Mobile led advertising acts as a persuasion channel, and it is highly likely that people will recommend a particular product which was advertised digitally.
• Mobile led advertising is the most efficient means of reaching an audience.
• People nowadays spend most of the time watching TV or going online; hence digital marketing is essential to reaching an audience either through the tube or the internet.

This article comes from haulerads edit released