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On March 12-16,2025, the eyes of racing fans around the world will focus on the —— "F1 MELBOURNE FAN FESTIVAL 2025" in Melbourne, Australia! This event, which integrates F1 top speed race and fan carnival, not only attracted star drivers and teams, but also became a stage for the brand to show innovative technology and marketing creativity. The two giant mobile screens equipped at the event are the LED mobile trailer produced by JCT company in China. In this activity with "speed" as the core label, LED mobile trailer, with its flexible deployment, dynamic communication and immersive interactive functions, has become the core media connecting the event, audience and brand, helping the influence of the activity to radiate the whole city.
Dynamic communication: to solve the problem of high-density traffic coverage
As a supporting event for the F1 event, the Melbourne Fan Carnival covers the main venue (Melbourne Park) and Federal Square, and is expected to attract more than 200,000 spectators. While traditional static advertising is difficult to cope with scattered and mobile people, LED mobile trailer is accessible through the following advantages:
360 visual coverage: With the use of foldable double-sided screen technology, the trailer can play double-sided ads when folding, expand the screen area of 16sqm, with the 360 degrees rotation function, the visual coverage, to ensure that the audience can see the large screen at the entrance of the venue or in the corner of the park, and capture the key information.
Real-time content update: dynamically adjust the advertising content according to the race process —— For example, broadcast the team sponsor advertisement during the practice race, and switch to the real-time race situation and driver interview screen during the race, to enhance the audience's sense of presence.
Technology empowerment: multiple adaptations, from hardware to scenarios
In the high-intensity application scenario of F1 event, the technical performance of LED mobile trailer becomes the key guarantee:
1. Environmental adaptability: the hydraulic lifting system can resist the level 8 strong wind, and the screen is still stable when the screen rises to the height of 7 meters, adapting to the changeable spring weather in Melbourne.
2. Efficient deployment capability: The trailer is equipped with one-click folding and rapid deployment technology, which will allow the construction to be completed within 5 minutes to meet the needs of high-frequency and fast-paced communication during the event.
3. Immersive and interactive experience:
LED mobile trailers can broadcast the process of the event, and viewers who have not bought tickets can also watch the race through the real-time screen on the big screen to feel the F1 passion. Viewers can also scan the QR code displayed on the big screen to participate in various interactive activities in real time and share them on the social media to stimulate secondary communication.
Scenario application: from brand exposure to fan economic activation
In the fan Carnival, the versatility of the LED mobile trailer is deeply explored:
Diversion and information center of the main venue: the trailer stops on both sides of the main stage in Melbourne Park to play the event schedule, driver interaction schedule and real-time information on a loop to enhance the sense of audience participation experience.
Sponsor exclusive interactive area: display promotional videos for major sponsored brands, guide audiences to various activity booths through dynamic advertising, and expand the brand influence.
Emergency response platform: in case of sudden weather or race schedule adjustment, the trailer can be changed into a second emergency information release center, to ensure the safety of the audience through the high brightness screen and voice broadcast system.
The core highlight of the F1 Melbourne Fan Carnival 2025 is "zero distance interaction with top riders":
Star lineup: China's first full-time F1 driver Zhou Guanyu, local star Oscar Piastri (Oscar Piastri) and Jack Duhan (Jack Doohan) came to participate in the question-and-answer session of the main stage and share racing stories.
Special event: Williams has an esports simulator in Federal Square, with driver Carlos Sens and academy rookie Luke Browning for a virtual racing experience.
In the roar of "F1 MELBOURNE FAN FESTIVAL 2025", LED mobile trailer is not only the carrier of information, but also a catalyst for technology and creativity. It breaks down the space barriers with dynamic communication, ignites the enthusiasm of fans with immersive interaction, and echoes the trend of The Times with green ideas.
