The truck mounted screens can be a really slick way to build brand visibility, especially for something like a gas station that benefits from high-frequency local exposure.
1. Mobile Billboard with Dynamic Content
Unlike static billboards, truck mounted screens can:
Show dynamic video ads (fuel discounts, promos, car wash deals).
Rotate content for different times of day (morning coffee promos, evening fuel offers).
Feature real-time updates (live prices, loyalty points, etc.).
2. Hyperlocal Targeting
Gas stations rely heavily on local foot traffic.
A mounted screen truck can move through key traffic zones, targeting commuters.
Park it near competitor stations during peak hours = bold & strategic.
Drive routes that mirror customer patterns — school runs, business parks, etc.
3. Event-Based Activation
Gas station brands often sponsor local events or sports.
The mounted screen truck can appear at local events, blending advertising with community presence.
Live stream events + promos = brand love + visibility.
4. Night Visibility
LED truck screens light up beautifully at night, catching attention when most static ads fade into the background.
What Makes It “Successful”?
To actually measure success:
Increase in footfall or fuel purchases tracked by location & time.
Use of promo codes or QR scans visible only on truck ads.
Social media buzz or local mentions (screen = cool factor).
Improved brand recall in surveys or loyalty sign-ups.
Example Scenario:
A regional gas station chain uses a truck mounted screen to run a “Fuel Friday” campaign — showing up near traffic lights and shopping centers during evening rush hour. The screen displays rotating video: discounted gas, loyalty rewards, and fun animated characters pumping gas. The campaign sees a 17% spike in Friday traffic, and the QR code on the screen gets over 1,200 scans in a week.